In the face of technological change, creativity is often held up as a uniquely human quality, less vulnerable to the forces of technological disruption and critical for the future. Today however, generative AI applications such as ChatGPT and Midjourney are threatening to upend this special status and significantly alter creative work, both independent and salaried.
The annual valuation of the “creator economy” is approximately $14 billion. Independent authors, podcasters, artists, and musicians can directly connect with audiences to generate their own income, thanks to new digital channels. Individuals can use Internet platforms like Substack, Flipboard, and Steemit to create content and establish themselves as independent producers and brand managers of their work.
With regard to the changes brought about by technology, creativity is frequently regarded as a distinctly human trait that is not easily swayed by technological upheaval and that will be essential in times to come. Behavioral researchers go so far as to refer to the ability of creativity as a human masterpiece. As various jobs were being interrupted by emerging technologies, these platforms provided individuals with novel opportunities to earn a living based on human creativity.
Today, though, generative AI applications like ChatGPT and Midjourney are poised to disrupt this unique status and bring about significant changes to creative work, whether it is independent or salaried. These novel generative AI models utilize vast datasets and user input for their learning processes, enabling them to create new content in the form of text, images, audio, or a mix of these elements. Consequently, professions concentrated on content delivery — such as writing, image creation, coding, and other tasks that usually demand a high level of expertise and data — appear to be particularly impacted by Generative AI.
How to Get Ready for Generative AI
Creativity has always been a vital requirement for any organization’s innovation process and, therefore, its competitiveness. Creativity was a field of work that only humans were involved in until recently. Nonetheless, as we demonstrate, the advent of generative AI is set to bring about a change in all of this. Thus, in order to be prepared, we must comprehend the accompanying threats and challenges. Once we comprehend what is to change and how, we can get ready for a future in which the creativity business will depend on human–machine collaborations.
Leave feedback about this